Immediate Media’s Alex White on giving staff the space to innovate
The Publisher Podcast by Media Voices
Reviving Print in a Digital Age
This chapter delves into the revival of print media by focusing on high-quality production and unique content that appeals to today's audiences. It examines the integration of technology, such as apps, to enhance the relationship between print and digital formats while highlighting the significance of subscriptions for sustainable growth. The conversation also explores societal trends affecting digital subscriptions and the role of platforms like Readly in expanding reach and increasing revenue.
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