Immediate Media’s Alex White on giving staff the space to innovate
The Publisher Podcast by Media Voices
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Evolving Media Strategies in Publishing
This chapter explores the successful two-for-one garden entry campaign that supports Gardener's World and highlights the importance of integrating print and digital media. It discusses the need for innovative approaches and collaboration to engage audiences effectively, utilizing multimedia assets to enhance content reach. The conversation also addresses the challenges and opportunities of maintaining direct consumer relationships in an evolving media landscape.
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