

676: The Illusion of Innovation (with Founder and CEO of High Alpha Innovation, Elliott Parker)
May 13, 2024
Listen to Elliott Parker, CEO of High Alpha Innovation, discuss how innovation can be hindered by a focus on efficiency in big companies. Learn how startups can drive radical change through systematic experimentation and why embracing deliberate inefficiency can lead to meaningful innovation. Parker shares valuable insights on navigating corporate challenges, categorization errors in innovation, and the importance of challenging assumptions to avoid the illusion of innovation.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Navigating a Firm's Downfall
02:29 • 7min
Entrepreneurship, Networking, and Helping Others
09:04 • 12min
Innovating through Custom Categories: Lessons from the Milkshake Story
20:34 • 3min
The Power of Categorization in Problem-Solving and Decision-Making
23:29 • 2min
Navigating Corporate Innovation Challenges
25:03 • 20min
Challenging Assumptions and Seeking Anomalies for Innovation
45:31 • 2min