Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

676: The Illusion of Innovation (with Founder and CEO of High Alpha Innovation, Elliott Parker)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

CHAPTER

Innovating through Custom Categories: Lessons from the Milkshake Story

Exploring the impact of categorization errors on innovation through the milkshake story, highlighting the significance of understanding diverse customer needs to drive innovation beyond existing product boundaries.

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