Elliott Parker, CEO of High Alpha Innovation and author of "The Illusion of Innovation," shares valuable insights on corporate innovation. He emphasizes the significance of contrarian thinking in business success. Parker exposes the dangers of 'innovation theater' and discusses how partnerships with startups can spark genuine growth. He critiques the reliability of Return on Invested Capital (ROIC) as a metric for investors, and explores the challenges monopolies face in today's antitrust climate while highlighting the necessity of consistent innovation for longevity.

Join host Barry O'Reilly and guest Elliott Parker, CEO of High Alpha Innovation, as they discuss unlearning traditional practices to drive growth in corporations, the importance of embracing new ways of thinking, and the value of exploring alternative paths to foster innovation. Parker shares insights on challenging metrics, evolving creativity, and achieving significant objectives through randomness to spark breakthrough innovations in both personal and professional settings.

Elliott Parker, CEO of High Alpha Innovation, discusses the illusion of innovation in big companies, emphasizing the need for deliberate inefficiency to drive radical progress. He shares insights on harnessing the power of startups for meaningful innovation and the challenges faced by large corporations. The podcast explores the significance of networking, mentorship, customer categories, and embracing anomalies for driving growth and resilience in innovation.

Listen to Elliott Parker, CEO of High Alpha Innovation, discuss how innovation can be hindered by a focus on efficiency in big companies. Learn how startups can drive radical change through systematic experimentation and why embracing deliberate inefficiency can lead to meaningful innovation. Parker shares valuable insights on navigating corporate challenges, categorization errors in innovation, and the importance of challenging assumptions to avoid the illusion of innovation.

Elliott Parker, CEO of High Alpha Innovation and author of The Illusion of Innovation, discusses pitfalls and practicalities of corporate innovation. Topics include embracing chaos for innovation, balancing sustaining and transformative innovations, and the significance of experimentation in driving growth.