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How to Win in Business: Be Right, Be Positive
Apr 28, 2024
Elliott Parker, CEO of High Alpha Innovation and author of "The Illusion of Innovation," shares valuable insights on corporate innovation. He emphasizes the significance of contrarian thinking in business success. Parker exposes the dangers of 'innovation theater' and discusses how partnerships with startups can spark genuine growth. He critiques the reliability of Return on Invested Capital (ROIC) as a metric for investors, and explores the challenges monopolies face in today's antitrust climate while highlighting the necessity of consistent innovation for longevity.
30:38
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Quick takeaways
- Being a contrarian in business can lead to success by avoiding consensus and embracing optimism and long-term views.
- Genuine innovation is vital for company survival, and deliberate inefficiency can help large corporations foster innovation.
Deep dives
The Importance of Being a Non-Consensus Contrarian in Business
In business, being non-consensus contrarian over time is crucial to success, as sticking with the consensus can lead to failure. Having a long-term view and being optimistic about the future can be contrarian and beneficial in the current business landscape. Genuine innovation is key to keeping companies alive amidst shortening corporate life cycles.
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