Elliott Parker, CEO of High Alpha Innovation and author of "The Illusion of Innovation," shares valuable insights on corporate innovation. He emphasizes the significance of contrarian thinking in business success. Parker exposes the dangers of 'innovation theater' and discusses how partnerships with startups can spark genuine growth. He critiques the reliability of Return on Invested Capital (ROIC) as a metric for investors, and explores the challenges monopolies face in today's antitrust climate while highlighting the necessity of consistent innovation for longevity.