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Product Growth Podcast
The Ultimate Guide to Knowing Your Users as a PM | George Harter, 20+ Years of PM
Oct 19, 2024
George Harter, a seasoned product management expert with over 20 years of experience, shares invaluable insights on effectively knowing your users. He discusses his two-part strategy involving listening tours and user surveys. Harter emphasizes the importance of in-person insights, tackling leadership challenges, and the role of emotional user feedback in product development. He also explores the evolving dynamics of product management in the face of AI advancements and the significance of prioritizing user needs to drive innovation.
01:23:09
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Quick takeaways
- Understanding users deeply is essential for product managers to genuinely identify valuable improvement ideas and build credibility.
- Consistent user research through interviews and surveys creates a reliable feedback loop that informs product development decisions effectively.
Deep dives
The Transformation of Product Management
Product management has evolved significantly, particularly in technology-driven industries. Companies across all sectors are increasingly adopting product management because they must engage with their customers through software solutions. Despite this shift, a gap remains as product managers in more traditional fields like finance, healthcare, and legal are often less recognized compared to their counterparts in Silicon Valley tech firms. This disparity stems from the fact that product management as a discipline was largely established on the West Coast, where there is generally a longer history and maturity associated with the role.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode