Product Growth Podcast The Ultimate Guide to Knowing Your Users as a PM | George Harter, 20+ Years of PM
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Oct 19, 2024 George Harter, a seasoned product management expert with over 20 years of experience, shares invaluable insights on effectively knowing your users. He discusses his two-part strategy involving listening tours and user surveys. Harter emphasizes the importance of in-person insights, tackling leadership challenges, and the role of emotional user feedback in product development. He also explores the evolving dynamics of product management in the face of AI advancements and the significance of prioritizing user needs to drive innovation.
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Ubiquitous Tech
- Every company is becoming a tech company, regardless of industry.
- All companies build software and thus need product management.
PM's Silicon Valley Roots
- Product management as a discipline originated in Silicon Valley's tech companies.
- It is more mature in tech than in other industries, giving tech PMs a more prominent profile.
Know Your Users
- Know your users deeply, like close friends, to anticipate their needs and pain points.
- This understanding helps make informed decisions, justify them with confidence and build trust with the team.