The Manager's Playbook The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets
Mar 18, 2025
In this engaging discussion, Chris Anokute, an artist development specialist with 18 years of experience, shares his insights from working with music icons like Katy Perry and Iggy Azalea. He dives into the reality of artist development, revealing the hidden tactics of pay-to-play and streaming manipulation. Chris unpacks the paths to success for breakout artists, discusses the complexities of music deal negotiations, and emphasizes the importance of mutual options in contracts. This candid conversation also highlights how authenticity and strategic engagement can empower today's artists.
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Four Grammy Nominees
- Chris Anokute developed four Best New Artist Grammy nominees: Katy Perry, Bebe Rexha, Iggy Azalea, and Muni Long.
- He highlights their journeys, from signings and hit songs to overcoming challenges and achieving Grammy recognition.
Muni Long's Comeback
- Muni Long, initially signed as Priscilla Renee, faced setbacks but became a hit songwriter.
- After reinvesting in her own project, she achieved a breakout with "Hours and Hours."
Deal Negotiation Advice
- Artists should prioritize ownership and avoid selling their masters.
- Aim for profit split deals (70/30 or 80/20) with reversions and no distribution fees.