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The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

The Manager's Playbook

CHAPTER

Empowering Artists in the Modern Music Landscape

This chapter examines the diverse opportunities for emerging artists to thrive financially in the music industry, stressing the importance of multiple revenue streams beyond conventional record deals. It advocates for building a loyal fan base and utilizing platforms like Patreon and Twitch to foster sustainable income through personalized engagement. The speaker also shares insights on their journey as a mentor, aiming to enlighten the next generation of artists about navigating the evolving music industry landscape.

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