The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets
The Manager's Playbook
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Navigating Music Promotion: Labels and Radio Dynamics
This chapter explores the intricate relationship between artists and major record labels, emphasizing the significance of radio play and promotional efforts in launching a successful music career. It highlights the challenges of funding promotions, the concept of payola, and the evolving landscape of music distribution influenced by streaming metrics. The discussion reveals the complexities of achieving recognition in today's market, where both traditional and modern promotional tactics play crucial roles.
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