Chris Anokute

Artist development specialist with 18 years of experience in the music industry. Known for working with artists such as Katy Perry, Iggy Azalea, Bebe Rexha, and Muni Long.

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Mar 18, 2025 • 2h 11min

The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

In this engaging discussion, Chris Anokute, an artist development specialist with 18 years of experience, shares his insights from working with music icons like Katy Perry and Iggy Azalea. He dives into the reality of artist development, revealing the hidden tactics of pay-to-play and streaming manipulation. Chris unpacks the paths to success for breakout artists, discusses the complexities of music deal negotiations, and emphasizes the importance of mutual options in contracts. This candid conversation also highlights how authenticity and strategic engagement can empower today's artists.