Fun Problems #47 - Why Your (GOOD) Game Won't Sell – Part 2
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Feb 28, 2025 Explore the critical role of product design in making games stand out, from effective packaging to tabletop appeal. Discover the impact of clarity in gameplay instructions and how perceived value can influence sales. The discussion also delves into engaging players through demos and innovative marketing strategies. Additionally, the concept of 'Ikigai' is examined, shedding light on finding purpose in game design. Finally, navigate the challenges of creative differences while refining unique gameplay mechanics.
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Step-by-Step Box Instructions
- Use step-by-step instructions on the box back to clarify gameplay.
- Simplify the explanation for quick understanding to draw attention and reduce confusion.
Box Art Must Grab Attention
- Design box art that is clear, colorful, and has strong contrast.
- Avoid muddled or overly busy designs that fail to catch a shopper's attention.
Dracula's Feast Art Style Challenge
- Dracula's Feast had a unique black-and-white style that was divisive.
- Its style felt cheap next to full-color boxes despite the labor-intensive art.