

SaaStr 776: How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO Elizabeth Pemmerl
13 snips Nov 21, 2024
Elizabeth Pemmerl, Chief Revenue Officer at GitHub, discusses her journey in launching Copilot, transitioning it from an internal tool to a massive AI product. She emphasizes the importance of customer feedback in refining products and overcoming development challenges. Elizabeth shares insights on transforming feedback processes for efficiency and scaling AI solutions while ensuring team alignment. Key strategies include educating customers on AI, addressing legal concerns, and adapting to evolving buyer personas for successful market penetration.
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Copilot's Journey
- GitHub built Copilot, an AI-powered code completion tool, initially for internal use.
- Its success led to external releases for individuals, businesses, and enterprises.
Customer Feedback Loop
- Create a strong feedback loop with customers.
- Simplify feedback processes to capture more insights and iterate faster.
Unexpected Demand
- Customer feedback led GitHub to offer Copilot for Business to non-GitHub users.
- This opened up new markets and potential future platform users.