17min chapter

The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 776: How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO Elizabeth Pemmerl

The Official SaaStr Podcast: SaaS | Founders | Investors

CHAPTER

Launching Copilot for Business: Strategies and Insights

This chapter details the journey of launching Copilot for Business, revealing unexpected interest from non-GitHub users and the feedback loops that shaped the product. It emphasizes the need for customer education on AI adoption, addresses legal and security concerns, and highlights important hiring practices and compensation strategies. Furthermore, it discusses evolving buyer personas, trial implementations, and strategies for enhancing sales through structured adoption and partner engagement.

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