Marketing Trends Brand Building and Customer-Centric Marketing at Attentive
Oct 23, 2024
Keri McGhee, CMO of Attentive and seasoned marketing leader, dives into the fusion of technology and human touch in marketing. She discusses the balance between AI-driven strategies and genuine customer connections, emphasizing personalization and emotional engagement. Keri also sheds light on the importance of being the voice of the customer while navigating rapid tech changes. Additionally, she shares insights on building high-performing teams and the evolving landscape of B2B and B2C marketing. Tune in for some valuable lessons in customer-centric strategies!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 4min
Harnessing Customer-Centric Strategies in Marketing
03:38 • 20min
Balancing AI and Human Touch in Marketing
23:45 • 10min
Balancing Personal Drive with Professional Growth
33:37 • 2min
Balancing Work and Marketing Innovation
35:38 • 11min
The Future of Marketing: Embracing AI and Customer-Centricity
46:53 • 2min
Enhancing Digital Experiences Through Technology
48:38 • 2min