2min chapter

Marketing Trends cover image

Brand Building and Customer-Centric Marketing at Attentive

Marketing Trends

CHAPTER

The Future of Marketing: Embracing AI and Customer-Centricity

This chapter explores the evolving landscape of marketing, focusing on the significant role of AI and personalization in enhancing customer experiences. It underscores the need for marketers to prioritize customer-centric strategies and adapt their approach in discussions with executive stakeholders.

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