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Keri McGhee

CMO of Attentive, a company revolutionizing how brands connect with consumers through mobile messaging and email. She has a career spanning giants like Zillow and innovative startups like Ethos Life.

Best podcasts with Keri McGhee

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Oct 23, 2024 • 49min

Brand Building and Customer-Centric Marketing at Attentive

Keri McGhee, CMO of Attentive and seasoned marketing leader, dives into the fusion of technology and human touch in marketing. She discusses the balance between AI-driven strategies and genuine customer connections, emphasizing personalization and emotional engagement. Keri also sheds light on the importance of being the voice of the customer while navigating rapid tech changes. Additionally, she shares insights on building high-performing teams and the evolving landscape of B2B and B2C marketing. Tune in for some valuable lessons in customer-centric strategies!