Marketing Against The Grain The CMO Show. How to Find One. How to Be One.
Jun 7, 2022
This episode dives into the art of hiring marketing leaders, emphasizing the importance of aligning candidates' strengths with business needs. The hosts share insights on effective job descriptions and discuss real postings, providing their takes. They highlight the pivotal role of community in marketing, particularly for startups, and the need for strong collaboration among teams. Additionally, they explore the unique challenges faced by new marketers and the strategies to overcome them, while engaging listeners with humorous anecdotes and valuable takeaways.
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Categorizing Marketing Leaders
- Founders often desire a marketer who excels in building, storytelling, operating, and leading.
- Prioritize based on your company's constraints: distribution or perception.
PLG Marketing to Developers
- Product-led growth (PLG) companies often prioritize storytelling marketers, emphasizing brand and positioning.
- However, this can be ineffective for skeptical audiences like developers.
Marketing to Skeptics
- When marketing to skeptical audiences, focus on community building and distribution.
- Hire a builder who can create community and then hire a product marketer for positioning.