The CMO Show. How to Find One. How to Be One.
Marketing Against The Grain
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Hiring for Marketing Success
This chapter discusses the effective hiring of Chief Marketing Officers and structuring marketing teams within startups, focusing on key roles and responsibilities. The speakers analyze the unique marketing needs of two companies and highlight the importance of clear job descriptions and adaptability in candidates. They categorize marketing leadership roles to guide founders in aligning team strengths with strategic objectives, emphasizing community building and collaboration.
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