The CMO Show. How to Find One. How to Be One.
Marketing Against The Grain
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Scaling Marketing Teams for Growth
This chapter explores the key components necessary for scaling a marketing team and achieving sustainable growth. It addresses the importance of having the right talent, fostering a culture of skill development, and defining clear goals aligned with delivering customer value. Through role-play scenarios and practical approaches, the discussion emphasizes establishing first principles to navigate the challenges in the marketing landscape.
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