The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel
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Oct 18, 2024 
Antoine Le Nel, Chief Growth and Marketing Officer at Revolut and former VP of Growth at King, shares his insights on growth strategies in fintech. He argues that top product and growth teams succeed without A/B testing and emphasizes the importance of high-quality customer acquisition over CAC. Antoine discusses effective tactics that propelled Revolut to a $2.2 billion revenue milestone, highlights localisation as overrated, and stresses the significance of small, incremental improvements in driving sustained growth.
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A/B Testing and Product Management
- Good product managers don't need A/B tests.
- Trust your product vision to know what's right.
King's Approach to Game Development
- King's success with Candy Crush involved extensive testing and a rapid release cycle.
- This allowed them to identify successful games quickly, even if not all were hits.
King's Project Management Evolution
- Initially, King swiftly cut unsuccessful projects, demonstrating organizational agility.
- Over time, they became less decisive, granting more chances to struggling projects.