The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Oct 18, 2024
Antoine Le Nel, Chief Growth and Marketing Officer at Revolut and former VP of Growth at King, shares his insights on growth strategies in fintech. He argues that top product and growth teams succeed without A/B testing and emphasizes the importance of high-quality customer acquisition over CAC. Antoine discusses effective tactics that propelled Revolut to a $2.2 billion revenue milestone, highlights localisation as overrated, and stresses the significance of small, incremental improvements in driving sustained growth.
56:41

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Successful product managers prioritize intuition over A/B testing for quick, confident decision-making in product launches, emphasizing rapid execution.
  • Growth strategies require constant adaptation and innovation in performance marketing to compete effectively in a complex customer acquisition landscape.

Deep dives

The Value of Intuition Over A/B Testing

Successful product managers should rely on their intuition to identify the right product instead of solely depending on A/B testing. The emphasis on rapid execution and decisiveness in product launches is highlighted, with a focus on getting products to market quickly. A/B testing is seen as a potential hindrance to growth, as it can extend the time required to launch and may not yield the desired 10x improvements that product managers aspire to achieve. This approach promotes a mindset of confidence in decision-making, trusting that good product managers can successfully identify the optimal solution through experience.

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