The Learn-It-All Podcast 162: LinkedIn Strategies That Actually Work In 2025 | Richard Bliss
May 6, 2025
Richard Bliss, a LinkedIn strategist and bestselling author, shares powerful insights on optimizing LinkedIn for success. He emphasizes that genuine conversations trump likes, explaining how the platform's algorithm values meaningful interactions. Learn why video may not be the best choice, the importance of effective commenting, and a five-day challenge to boost visibility by 300%. Bliss also guides executives on how to engage authentically and use tools like Sales Navigator to connect with warm leads instead of cold outreach.
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LinkedIn's Unique Algorithm Focus
- LinkedIn's algorithm focuses on relevance and conversation, not virality or likes.
- Unlike other platforms, LinkedIn aims to benefit its paying customers, not advertisers.
Comments Trump Likes
- Likes on LinkedIn are a weak indicator of content value and do not boost visibility.
- Comments and conversations carry far greater weight and trigger broader content distribution.
Link Hack to Avoid Penalties
- Post your LinkedIn update without a link first, then immediately edit to add the link.
- This avoids the algorithm penalty of reduced reach for posts containing links.