If you treat LinkedIn like Facebook or Instagram, you are never going to succeed.
Most people copy what works on other platforms. They chase likes and shares, and end up with zero traction.
But what if the secret to LinkedIn wasn’t more content, but better conversation?
In today’s episode, Damon is joined by Richard Bliss, LinkedIn and social selling strategist, bestselling author of DigitalFirst Leadership, and trainer to top sales teams and executives.
In this episode, you will learn:
- Why LinkedIn’s algorithm punishes likes and rewards conversations
- The surprising reason video underperforms—and what to post instead
- How to get your posts in front of key prospects and decision-makers
- A team-based content strategy that drives real engagement
- The five-day comment challenge to boost your visibility by 300%
- How to use Sales Navigator to find warm leads (not spam strangers)
Timestamps:
00:01 – Introduction to Richard Bliss
01:00 – Why LinkedIn isn’t like Instagram or X
06:00 – The algorithm’s secret: comments > likes
09:00 – How to add links without killing your reach
11:00 – Why preview images reduce post engagement
13:00 – Text vs. video: what works best on personal pages
18:00 – The 3 myths execs believe about LinkedIn
20:00 – How CEOs can lead in just 10 minutes a day
27:00 – Why commenting beats cold outreach
30:00 – The pre-conference strategy that boosted real-world sales
35:00 – Where new reps should start on LinkedIn
36:00 – Richard’s 5-day challenge for 300% more profile views
39:00 – Purpose-driven content and prospecting
41:00 – The “Hero Post” framework for team-wide visibility
48:00 – How to use Sales Navigator to uncover warm leads fast
Resources Mentioned in This Episode:
Richard Bliss LinkedIn: https://www.linkedin.com/in/bliss/
Digital-First Leadership by Richard Bliss
Richard Bliss’ Website
2024 LinkedIn Algorithm Report by Richard van der Blom
About the Guest:
Richard Bliss is a LinkedIn expert, social selling strategist and trainer, and author of Digital-First Leadership. He is the founder and president of BlissPoint, a social media consulting company that helps improve executives' online communications and sales teams' social selling behaviors.
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Contact us: podcast@learnit.com
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