If you treat LinkedIn like Facebook or Instagram, you are never going to succeed.

Most people copy what works on other platforms. They chase likes and shares, and end up with zero traction.

But what if the secret to LinkedIn wasn’t more content, but better conversation?

In today’s episode, Damon is joined by Richard Bliss, LinkedIn and social selling strategist, bestselling author of DigitalFirst Leadership, and trainer to top sales teams and executives.

In this episode, you will learn:

Why LinkedIn’s algorithm punishes likes and rewards conversations
The surprising reason video underperforms—and what to post instead
How to get your posts in front of key prospects and decision-makers
A team-based content strategy that drives real engagement
The five-day comment challenge to boost your visibility by 300%
How to use Sales Navigator to find warm leads (not spam strangers)

Timestamps:

00:01 – Introduction to Richard Bliss

01:00 – Why LinkedIn isn’t like Instagram or X

06:00 – The algorithm’s secret: comments > likes

09:00 – How to add links without killing your reach

11:00 – Why preview images reduce post engagement

13:00 – Text vs. video: what works best on personal pages

18:00 – The 3 myths execs believe about LinkedIn

20:00 – How CEOs can lead in just 10 minutes a day

27:00 – Why commenting beats cold outreach

30:00 – The pre-conference strategy that boosted real-world sales

35:00 – Where new reps should start on LinkedIn

36:00 – Richard’s 5-day challenge for 300% more profile views

39:00 – Purpose-driven content and prospecting

41:00 – The “Hero Post” framework for team-wide visibility

48:00 – How to use Sales Navigator to uncover warm leads fast

Resources Mentioned in This Episode:

Richard Bliss LinkedIn: https://www.linkedin.com/in/bliss/

Digital-First Leadership by Richard Bliss

Richard Bliss’ Website

2024 LinkedIn Algorithm Report by Richard van der Blom

About the Guest:

Richard Bliss is a LinkedIn expert, social selling strategist and trainer, and author of Digital-First Leadership. He is the founder and president of BlissPoint, a social media consulting company that helps improve executives' online communications and sales teams' social selling behaviors.

Connect With Us:

Uplevel your team’s learning: www.learnit.com

Contact us: podcast@learnit.com

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Digital First Leadership

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