From Frustrated Searcher to $3.5m Owner to Holdco Builder
Dec 23, 2024
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In this engaging conversation, Simon Plummer, owner of BT Engineering and co-founder of Arbor Permanent Owners, shares his remarkable journey from a frustrated searcher to a successful business owner. He discusses the creation of Australia's 'BizBuySell' platform and the challenges of acquiring businesses down under. Simon dives into hands-on manufacturing experiences, lessons from cash flow mistakes, and the power of unique marketing strategies, including a collaboration with a YouTuber that skyrocketed sales. He also reflects on the emotional journey of hiring a CEO and building a long-term holding company.
Simon Plummer's innovative platform for business listings addresses the challenges of acquiring businesses in Australia, improving accessibility for buyers.
Upon acquiring BT Engineering, Simon effectively increased revenue by expanding into international markets, highlighting the importance of global growth strategies.
Establishing Arbor Permanent Owners reflects Simon's vision for creating a sustainable holding company focused on long-term value rather than quick profits.
Deep dives
The Challenge of Finding a Business to Buy
Finding a suitable business for acquisition can be an incredibly challenging process, often referred to as 'search.' In the context of Australia, the absence of a centralized platform for listing businesses for sale necessitated a more creative approach. The guest, Simon Plummer, faced hurdles due to unwelcoming business brokers, which could prevent serious buyers from learning about available listings. To overcome this, he and his associates founded a platform akin to Biz Buy Sell, allowing them to directly access thousands of listings from various brokers.
The Success of BT Engineering
Simon Plummer's first acquisition was BT Engineering, a well-respected manufacturer of masonry tools. The company had a unique heritage and was beloved by its customers, which provided a strong foundation for growth. Upon acquiring BT Engineering, Simon and his team managed to increase revenue from $2 million to $3.5 million over three years by expanding into international markets like the UK, US, and Canada. Hiring a CEO allowed Simon to step back and focus on future opportunities while ensuring the business continued to flourish.
Key Learnings from Small Business Ownership
Transitioning into small business ownership brought on many unexpected challenges which Simon described as a steep learning curve. He quickly discovered the necessity of becoming deeply involved in the daily operations, even taking on labor-intensive roles initially. The experience taught him the importance of patience and the reality that operational changes in small businesses take time and effort to implement. By actively engaging with employees and fostering a culture of collaboration, he was able to create a supportive environment that propelled the business forward.
The Unique Landscape of the Australian Market
The Australian market presents unique challenges for entrepreneurs seeking to acquire businesses, particularly in access to financing and industry expectations. Simon highlighted that without the infrastructure like SBA loans present in the U.S., new buyers often face skepticism from brokers and owners, especially if they are younger and lack substantial funds. Authenticity and a hands-on approach were emphasized as vital for establishing trust with sellers who typically prefer a genuine commitment to their business. This understanding of the market landscape is essential for prospective searchers in Australia.
Building Arbor Permanent Owners
Simon, along with his partners, founded Arbor Permanent Owners with the vision of acquiring Australian SMEs to manage them in a sustainable manner. Drawing inspiration from models like Berkshire Hathaway, the goal is to create a holding company focused on long-term growth rather than short-term profits. The team successfully completed their first acquisition, and their strategy is to operate the businesses efficiently while searching for additional opportunities in the market. This unique approach aims to fill the gap in the Australian market for well-managed SMEs that provide lasting value over generations.