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CEO of Bisleri, Angelo George, discusses paying for water, plastic pollution, and water scarcity in India. The podcast touches on Bisleri's journey, challenges in accessing clean water in Indian cities, tackling water scarcity in Bengaluru, plastic waste segregation, and succession planning at Bisleri.
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- Bisleri CEO discusses ethics of paying for water and plastic pollution.
- Bisleri strategically expands market reach while addressing water scarcity challenges.
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The Journey of Bisleri Brand
Bisleri, a popular mineral water brand in India, began its journey in 1965 when Signor Bissleri set up a manufacturing plant for bottled water, starting with glass bottles. The pivotal shift came with the affordability of plastic PET bottles, enabling wider access to packaged drinking water. Overcoming challenges of transport and affordability, Bisleri strategically decentralized by setting up bottling plants closer to consumption centers, reducing costs and expanding market reach.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode