This chapter traces Bisleri's 60-year journey from its Italian origins to becoming a respected billion-dollar business, addressing challenges like plastic pollution and ethical dilemmas. Insights from the CEO's past in pharmaceutical sales, lessons in humility, and the persistence needed for the brand's prosperity are shared through an interview. It also highlights crucial shifts in packaging, collaboration with an Indian businessman to enter the Indian market, strategic manufacturing setups, and marketing strategies that made Bisleri a household name for packaged drinking water in India.
We go to India to find out what it takes to manage one of the country's most iconic brands – Bisleri.
It is so popular that it has become synonymous with the product itself - bottled mineral water.
We hear from CEO Angelo George about the ethics of paying for water, plastic pollution and the challenges of shrinking water resources.
Produced and presented by Devina Gupta
Sound mixing by Wayne Parkes
(Image: Angelo George. Credit: Angelo George)