Evolution of Bisleri: From a Humble Beginning to a Billion-Dollar Success

This chapter traces Bisleri's 60-year journey from its Italian origins to becoming a respected billion-dollar business, addressing challenges like plastic pollution and ethical dilemmas. Insights from the CEO's past in pharmaceutical sales, lessons in humility, and the persistence needed for the brand's prosperity are shared through an interview. It also highlights crucial shifts in packaging, collaboration with an Indian businessman to enter the Indian market, strategic manufacturing setups, and marketing strategies that made Bisleri a household name for packaged drinking water in India.