Challenges of Plastic Segregation, Value-added Products, and Succession Planning at Bisleri

This chapter explores the hurdles faced in segregating plastic waste in Indian households and introduces the bottles for change initiative, which collaborates with recyclers for direct pickup of separated plastic. Additionally, it showcases the development of value-added items like uniforms crafted from PET bottles, while also touching on the future leadership transition of Bisleri and the possibility of selling to an Indian giant, along with guidance for corporate CEOs.