This chapter explores the hurdles faced in segregating plastic waste in Indian households and introduces the bottles for change initiative, which collaborates with recyclers for direct pickup of separated plastic. Additionally, it showcases the development of value-added items like uniforms crafted from PET bottles, while also touching on the future leadership transition of Bisleri and the possibility of selling to an Indian giant, along with guidance for corporate CEOs.
We go to India to find out what it takes to manage one of the country's most iconic brands – Bisleri.
It is so popular that it has become synonymous with the product itself - bottled mineral water.
We hear from CEO Angelo George about the ethics of paying for water, plastic pollution and the challenges of shrinking water resources.
Produced and presented by Devina Gupta
Sound mixing by Wayne Parkes
(Image: Angelo George. Credit: Angelo George)