The chapter delves into the struggles of combating water scarcity in Bengaluru and its impact on businesses, focusing on the efforts of a bottled water brand to address these issues. Discussions include the ethical considerations, consumer access to clean water, sustainable business practices, combating brand duplication, and environmental responsibility in the industry.
We go to India to find out what it takes to manage one of the country's most iconic brands – Bisleri.
It is so popular that it has become synonymous with the product itself - bottled mineral water.
We hear from CEO Angelo George about the ethics of paying for water, plastic pollution and the challenges of shrinking water resources.
Produced and presented by Devina Gupta
Sound mixing by Wayne Parkes
(Image: Angelo George. Credit: Angelo George)