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The Logan Bartlett Show

EP 87: Luis von Ahn (CEO, Duolingo) on The Marketing Formula that Propelled Duolingo to 500M Users

Dec 1, 2023
Luis von Ahn, CEO of Duolingo, discusses the marketing formula that propelled Duolingo to 500M users. Topics include user retention, A/B testing, balancing user feedback and data, viral marketing, social media marketing, dealing with controversial content, monetization challenges, expanding beyond languages, going public, employee selection, improving the education system, and setting up a honeypot website to catch cheaters.
01:40:27

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Duolingo's success can be attributed to their culture of iteration and continuous improvement, along with their timely entry into the mobile market.
  • Duolingo's focus on user retention and engagement without monetization was crucial for their growth and market expansion.

Deep dives

Building a Culture of Iteration and Incremental Improvement

Duolingo focused on continuously improving their product by iterating on features and conducting A/B tests. This culture of iteration and continuous improvement, along with being in the right place at the right time with mobile, played a crucial role in Duolingo's success.

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