

The Growing Power of IMAX, With Its CEO
5 snips Aug 30, 2023
Rich Gelfond, CEO of IMAX, discusses the success of 'Oppenheimer', China release, moviegoing shift to premium experiences, potential buyers for IMAX, and partnerships in the streaming industry.
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IMAX Exclusivity Dispute
- Tom Cruise was reportedly upset about IMAX prioritizing Oppenheimer over Mission: Impossible 7.
- Oppenheimer received several weeks of IMAX exclusivity, leaving Mission: Impossible 7 with only nine days.
IMAX's Box Office Impact
- Oppenheimer’s North American box office revenue is nearly 30% from IMAX screens.
- This is significant considering IMAX theaters comprise only about 1% of total theaters.
Gelfond's Bet on Oppenheimer
- Rich Gelfond, CEO of IMAX, decided to prioritize Oppenheimer after being impressed by the film.
- Gelfond's long-standing relationship with Christopher Nolan also influenced his decision.