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The Town with Matthew Belloni
The Growing Power of IMAX, With Its CEO
Aug 30, 2023
Rich Gelfond, CEO of IMAX, discusses the success of 'Oppenheimer', China release, moviegoing shift to premium experiences, potential buyers for IMAX, and partnerships in the streaming industry.
32:27
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Quick takeaways
- IMAX's success during the pandemic is attributed to the demand for premium experiences and its unique event-like atmosphere.
- The success of 'Oppenheimer' highlights IMAX's ability to enhance visuals and provide a unique viewing experience beyond big action sequences.
Deep dives
IMAX's Success During the Pandemic
IMAX has seen great success during the pandemic, outperforming the box office as a whole. The CEO, Rich Gelfon, attributes this to the demand for premium and niche experiences, with IMAX providing a unique event-like atmosphere. Despite challenges like the strike and film delays, IMAX remains optimistic about its global revenue and expects 2023 to be comparable to 2019.
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