The Growing Power of IMAX, With Its CEO
The Town with Matthew Belloni
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Introduction
This chapter focuses on IMAX's success in the film industry and its growth strategy. It discusses how IMAX consistently outperforms the box office and provides premium and niche experiences for moviegoers. The chapter also addresses the popularity of IMAX in China and the challenges faced by the company, including strikes and film delays. The CEO, Rich Gelfon, shares insights on the future of the movie-going experience and potential buyers for the company.
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