The Town with Matthew Belloni cover image

The Growing Power of IMAX, With Its CEO

The Town with Matthew Belloni

CHAPTER

Partnerships and Licensing in the Streaming Industry

Discussion on how smaller streaming services can gain exposure and reach a wider audience by partnering with larger platforms like Netflix. They explore examples of niche services collaborating with IMAX to showcase their shows for a limited time, and predict that this type of partnership will become more common.

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