The Growing Power of IMAX, With Its CEO
The Town with Matthew Belloni
Surviving the Challenges and Embracing Localization
The chapter discusses the challenges faced by AMC and the need for movie companies to adjust to the new reality. It explores the success of IMAX as an asset-light company and the desire for more IMAX theaters. The chapter also focuses on the importance of the local language business for IMAX, highlights the popularity of Chinese-made movies and Japanese anime, and discusses IMAX's future plans for global expansion and ancillary content.
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