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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

361. Mastering Confidence: Unleash Your Potential with Neuroscientist Dr. Ian Robertson

Jan 26, 2024
Dr. Ian Robertson, clinical psychologist and neuroscientist, explores the malleability of confidence and shares practical strategies for boosting it. He emphasizes the importance of reframing emotions and embracing failure as a learning tool. The podcast also delves into the power of collective confidence in leadership and the role of vulnerability and trust-building.
49:38

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Quick takeaways

  • Confidence can be built through setting incremental goals and consistently achieving them.
  • Reframing anxiety as nervous excitement can enhance confidence and motivation, enabling individuals to take action in spite of anxiety.

Deep dives

Building Confidence: The Power of Incremental Goals

Confidence is not fixed and can be built through setting incremental goals. When individuals set goals that are challenging but achievable, and then successfully achieve them, their brain releases dopamine and experiences a mood lift. By gradually increasing the difficulty of the goals and consistently achieving them, individuals can develop confidence in specific domains. Confidence-building is a process that requires setting goals within the individual's capabilities and gradually pushing boundaries to foster growth and self-belief.

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