The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

361. Mastering Confidence: Unleash Your Potential with Neuroscientist Dr. Ian Robertson

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Importance of Taking Action

In this chapter, they discuss the importance of taking action as a first step towards building confidence. They explain the difference between confidence and self-esteem, with confidence being a result of registering success in a particular domain. They emphasize the need to set goals within a sweet spot of being neither too hard nor too easy, in order to stretch oneself and experience the dopamineergic impulse that comes with accomplishing a challenging task.

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