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The Carey Nieuwhof Leadership Podcast
CNLP 639 | Jeff Jones on Rebranding Christianity, What the Church Can Learn from Dominos Pizza, And How to Know What the Community Really Thinks About Your Church or Organization
Mar 21, 2024
Jeff Jones talks about rebranding Christianity and shares insights on calculating the net promoter score. They discuss what the church can learn from Dominos Pizza and the importance of community perception. The episode dives into reshaping the image of Christianity and maintaining authentic relationships beyond the church bubble.
01:17:36
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Quick takeaways
- Churches can learn from Domino's Pizza's rebranding by embodying ruthless honesty and genuine transformation to rebuild trust.
- Utilizing Net Promoter Score (NPS) can help churches address negative perceptions and align with a global evangelical image amidst cultural challenges.
Deep dives
Apologizing and Changing Perceptions
The church faced a perception crisis, akin to Domino's Pizza in the late 2000s. Domino's addressed negative feedback by owning up to their bad pizza and making tangible changes. They portrayed ruthless honesty in their marketing campaign, showcasing customer critiques and giving away free pizzas to rebuild trust. Similarly, the church needs to acknowledge its missteps and change cultural perceptions by embodying transparency and genuine transformation.
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Discover
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