CNLP 639 | Jeff Jones on Rebranding Christianity, What the Church Can Learn from Dominos Pizza, And How to Know What the Community Really Thinks About Your Church or Organization
The Carey Nieuwhof Leadership Podcast
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Community Perception and Authenticity in Church Branding
The chapter explores how a church aligns its values with Jesus by demonstrating radical love towards marginalized groups, challenging stereotypes, and making a positive impact on the community. It emphasizes the authenticity of imperfect individuals within the church and the importance of managing expectations in marketing efforts. Furthermore, it discusses affirming LGBTQ+ individuals, building relationships despite theological differences, seeking honest feedback from the community, and promoting healthy dialogue with diverse perspectives for a rebranded Christianity.
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