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CNLP 639 | Jeff Jones on Rebranding Christianity, What the Church Can Learn from Dominos Pizza, And How to Know What the Community Really Thinks About Your Church or Organization

The Carey Nieuwhof Leadership Podcast

CHAPTER

Understanding Net Promoter Score and Public Perception

Exploring the significance of Net Promoter Score (NPS) in measuring customer loyalty and perception, categorizing respondents as promoters, passives, and detractors to assess their likelihood of recommending products or services positively. The chapter also delves into the implications of rating fives and sixes as negatives and the importance of accurate data collection for calculating NPS in various organizations. Furthermore, it highlights a case study of Domino's Pizza rebranding through honesty and draws parallels to the church's need for apology and unity to positively reshape public perception.

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