CNLP 639 | Jeff Jones on Rebranding Christianity, What the Church Can Learn from Dominos Pizza, And How to Know What the Community Really Thinks About Your Church or Organization
The Carey Nieuwhof Leadership Podcast
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Marketing Case Study: Johnson and Johnson's Response to Tylenol Tampering Incident
This chapter delves into Johnson and Johnson's handling of a Tylenol tampering incident in 1982, where they pulled millions of dollars worth of product, implemented safety measures, and emphasized the significance of owning a problem and upholding brand values.
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Transcript
