Build a Better Agency Podcast
EP 402: The ROI of making your existing clients happier with Susan Baier
Jun 19, 2023
Marketing strategist and researcher Susan Baier discusses the 2023 Agency Edge Research study, highlighting the importance of making existing clients happier. They explore the different client archetypes and how they spend their money, as well as what motivates clients to spend more with agencies. The podcast also covers the qualities of the best agency and the transformative power of envisioning the future self. Overall, the episode provides valuable insights for agency owners on building alliances and nurturing long-term partnerships with clients.
49:35
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Quick takeaways
- Clients are more willing to spend more money if agencies deliver ahead of schedule and propose new initiatives.
- Building strong relationships, understanding client goals, and providing in-depth reporting are crucial for agencies to gain more trust and secure additional budget.
Deep dives
Client Expectations and Opportunities
The podcast episode discusses the findings of the 2023 Agency Edge research series, which explores how agencies can earn more trust and get more budget from their existing clients. The study reveals that clients are willing to spend more money with agencies, especially if they deliver ahead of schedule and propose new initiatives. Clients want to be approached with new opportunities during regular check-ins, strategy conversations, proposals, and annual marketing planning. Building strong relationships, understanding client goals, and providing in-depth reporting are also crucial for agencies to gain more trust and secure additional budget.
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