8.5 Digital Narratives: Building a Brand with Purpose in a Digital Age with Louise Troen

Oct 16, 2023

Join Caggie and her guest Louise Troen, Chief Marketing Officer with an unconventional career path in documentary filmmaking and brand building. They discuss the importance of moderation and community regulation in the digital era. Louise emphasizes the significance of dropping unrealistic expectations and finding purpose in everyday life. She believes embracing struggles leads to newfound perspectives. They also explore building a brand with purpose, the evolution of celebrity expectations, and finding fulfillment in work. The discussion touches on prioritizing fulfillment over salary and finding balance and purpose in the digital age.

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Introduction

00:00 • 5min

The Power of Marketing and Brand Building

04:30 • 15min

Evolution of Celebrity Expectations

19:31 • 7min

Building a Brand with Purpose and the Link to Commercial Success

26:46 • 3min

Material Possessions and Finding Fulfillment in Work

29:22 • 6min

Choosing Fulfillment Over Salary

34:54 • 15min

Finding Balance and Purpose in the Digital Age

50:11 • 11min

In this enlightening episode, we sit down with Louise Troen one of Caggie’s best friends and a remarkable Chief Marketing Officer whose unconventional career path has taken her from documentary filmmaking to communications and eventually to the forefront of brand building for some of the most groundbreaking apps in recent years, including Airbnb, Bumble, Headspace and her latest venture as the Chief Marketing Officer at Reveri, a self-hypnosis app.

Louise delves into the digital era of apps and platforms, highlighting the crucial need for moderation in communication and community regulation as a means to protect and unite people. Louise also touches upon the societal pressures faced by younger generations, emphasising the significance of dropping unrealistic expectations and finding purpose in everyday life. She reminds us that embracing our struggles can lead to newfound perspectives, and that self-compassion and self-nurturing are vital components of personal growth and fulfilment.

In a world where the lines between identity, purpose, and career are often blurred, Louise Troen's wisdom shines through as a beacon of guidance and inspiration. Join us as she shares her belief that taking risks, understanding your true self, and cultivating a compassionate mindset are the keys to achieving happiness and success. Her journey exemplifies the idea that your greatest gifts often arise from your biggest struggles, providing an opportunity to embrace fresh perspectives. So, whether you're a marketer, entrepreneur, or simply someone seeking a more fulfilling life, Louise's insights are sure to resonate, reminding us all to find purpose in the everyday and nurture our own growth in this complex digital age.

You can find Louise:

Instagram: @louisetroen

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