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8.5 Digital Narratives: Building a Brand with Purpose in a Digital Age with Louise Troen

Saturn Returns with Caggie

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The Power of Marketing and Brand Building

This chapter explores the speaker's experience in marketing and brand building, including working with Airbnb and various celebrities. It emphasizes the importance of experimentation, understanding target audience channels, and aligning creative approach with brand vision and mission. The chapter also discusses challenges of diversifying too quickly, the overwhelming brand landscape, and the changing advertisement landscape towards social media and community focus.

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