Saturn Returns with Caggie cover image

8.5 Digital Narratives: Building a Brand with Purpose in a Digital Age with Louise Troen

Saturn Returns with Caggie

00:00

Building a Brand with Purpose and the Link to Commercial Success

The speakers discuss the importance of integrating social impacts and cause marketing into a brand, using Patagonia as an example. They explore the challenges of getting other corporations to follow suit and highlight the link between purpose-driven initiatives and commercial success.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app