How to Make AI Sound Like You (and Strengthen Your Brand) | Kinsey Soderberg

Aug 28, 2025

Kinsey Soderberg, founder of Authentic AI, shares her insights on integrating AI with a human-first approach. She discusses her VIBES framework for developing AI that aligns with brand identity. Kinsey reveals how AI can automate tasks, enhancing efficiency and boosting revenue. Listeners learn about custom GPTs for personalized workflows and creative content repurposing. She also highlights using AI to create authentic brand storytelling while retaining the human touch, crucial for entrepreneurs looking to enhance their brand's voice.

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insights

INSIGHT

Human-First AI Wins

Kinsey defines a human-first approach: train AI on your brand, audience, and strategy before asking for outputs.
Giving context upfront lets AI produce work that amplifies your authenticity instead of generating generic copy.

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ADVICE

Train AI Like An Intern

Do train your AI like you would a new intern by giving brand context and clear instructions.
Teach it the job, then iterate with feedback so outputs improve over time.

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ADVICE

Use The VIBES Framework

Do use the VIBES framework to train AI: Values, Ideal customers, Brand voice, Ecosystem, Signature messaging.
Provide specific voice details like humor, formatting, and emoji rules for consistent outputs.

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Authenticity in AI Entrepreneurship

01:45 • 16min

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Exploring Custom GPTs and Their Project Features

17:54 • 3min

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Harnessing AI for Authentic Brand Storytelling

21:12 • 10min

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Harnessing AI and Automation for Business Efficiency

30:56 • 5min

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Harnessing AI for Customized Branding Playbooks

36:04 • 4min

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Enhancing Client Engagement through AI Personalization

40:18 • 6min

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#562 What if your AI assistant could think, sound, and strategize exactly like you? In this powerful and eye-opening episode hosted by Kirsten Tyrrel, Kinsey Soderberg from Authentic AI shares her “human-first” approach to using tools like ChatGPT to amplify your brand’s authenticity — not replace it. She breaks down her signature VIBES framework for training AI to align with your voice, values, audience, and offers. You’ll also hear how she's automating back-end systems that save hours while increasing revenue, plus creative ideas for repurposing content, managing client onboarding, and building personalized GPTs for team members and programs. If you want to leverage AI without losing the soul of your brand, this one’s a must-listen!

What we discuss with Kinsey:

+ Human-first approach to AI

+ Training AI to reflect your brand

+ The VIBES framework explained

+ Brand voice vs. generic tone

+ Using AI like a trained intern

+ Custom GPTs for team workflows

+ Automating playbooks and deliverables

+ Scaling personalized client experiences

+ AI’s role in increasing revenue

+ Building an AI-powered story bank

Thank you, Kinsey!