Harnessing AI for Authentic Brand Storytelling

This chapter explores the Vibes framework, focusing on the integration of AI in business through effective brand voice, storytelling, and messaging. It highlights the innovative use of AI tools like ChatGPT to enhance marketing efficiency while preserving personal authenticity and creativity.

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#562 What if your AI assistant could think, sound, and strategize exactly like you? In this powerful and eye-opening episode hosted by Kirsten Tyrrel, Kinsey Soderberg from Authentic AI shares her “human-first” approach to using tools like ChatGPT to amplify your brand’s authenticity — not replace it. She breaks down her signature VIBES framework for training AI to align with your voice, values, audience, and offers. You’ll also hear how she's automating back-end systems that save hours while increasing revenue, plus creative ideas for repurposing content, managing client onboarding, and building personalized GPTs for team members and programs. If you want to leverage AI without losing the soul of your brand, this one’s a must-listen!

What we discuss with Kinsey:

+ Human-first approach to AI

+ Training AI to reflect your brand

+ The VIBES framework explained

+ Brand voice vs. generic tone

+ Using AI like a trained intern

+ Custom GPTs for team workflows

+ Automating playbooks and deliverables

+ Scaling personalized client experiences

+ AI’s role in increasing revenue

+ Building an AI-powered story bank

Thank you, Kinsey!