Intro

This chapter explores how AI can be effectively integrated into branding strategies with a focus on maintaining a human-first approach. It emphasizes the importance of context in training AI tools to improve brand identity and audience connection.

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Episode notes

#562 What if your AI assistant could think, sound, and strategize exactly like you? In this powerful and eye-opening episode hosted by Kirsten Tyrrel, Kinsey Soderberg from Authentic AI shares her “human-first” approach to using tools like ChatGPT to amplify your brand’s authenticity — not replace it. She breaks down her signature VIBES framework for training AI to align with your voice, values, audience, and offers. You’ll also hear how she's automating back-end systems that save hours while increasing revenue, plus creative ideas for repurposing content, managing client onboarding, and building personalized GPTs for team members and programs. If you want to leverage AI without losing the soul of your brand, this one’s a must-listen!

What we discuss with Kinsey:

+ Human-first approach to AI

+ Training AI to reflect your brand

+ The VIBES framework explained

+ Brand voice vs. generic tone

+ Using AI like a trained intern

+ Custom GPTs for team workflows

+ Automating playbooks and deliverables

+ Scaling personalized client experiences

+ AI’s role in increasing revenue

+ Building an AI-powered story bank

Thank you, Kinsey!