169: Nathan Latka | How to Be a Capitalist Without Any Capital

Mar 7, 2019

Nathan Latka, the principal of Latka Capital and host of The Top Entrepreneurs Podcast, shares his insights into capitalizing without capital. He discusses effective negotiation tactics, including how to identify and fulfill hidden needs in others. Listeners will learn creative strategies for landing meetings with anyone and the importance of nurturing relationships for success. He reveals how to make podcast sponsorships work by focusing on ROI and offers advice on overcoming fears during negotiations. Latka's anecdotes make the conversation both engaging and informative.

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ANECDOTE

Podcast Sponsorship Success

Nathan Latka secured a podcast sponsor for a similar amount as Jordan Harbinger, despite having a smaller audience.
He achieved this by focusing on a hyper-curated niche audience and demonstrating a clear ROI for the sponsor.

ADVICE

Adding Value to Sponsorships

Provide additional value to podcast sponsors beyond just ad reads.
Offer to drive traffic to their booths at events or include them in other projects.

ADVICE

Serving Existing Clients

Focus on providing value to existing clients/sponsors instead of constantly seeking new ones.
Don't be afraid to ask for what you want in return for delivering valuable services.

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