Coaches Rising 8 - Toku McCree: Transformative Enrollment - Moving Beyond The Yes And No
Nov 7, 2017
Toku McCree, a coach for unconventional executives and mindfulness expert, shares invaluable insights on the crucial role of enrollment in coaching success. He emphasizes engaging clients deeply after their initial interest, and addresses the emotional complexities around commitment and money. Toku advocates for a slow, thoughtful dialogue that harmonizes compassion with business savvy. Additionally, he discusses the importance of mastering proposals and practical skills, highlighting the Samurai Coaching Dojo as a key resource for developing effective coaching abilities.
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The 10% Where the Gold Is
- Most coaches focus on the first 90% of the enrollment process.
- The last 10% is crucial and often overlooked, containing the "gold" where change happens.
Toku's Enrollment Journey
- Toku McCree initially struggled with traditional business-building approaches.
- After reading "The Prosperous Coach," he focused on mastering each stage of enrollment individually, leading to a breakthrough.
Enrollment as Commitment
- Enrollment conversations are ultimately about commitment, not just money.
- Focusing on the client's commitment can lead to powerful transformations, even if they don't sign up for coaching.
