Coaches Rising
8 - Toku McCree: Transformative Enrollment - Moving Beyond The Yes And No
Nov 7, 2017
Toku McCree, a coach for unconventional executives and mindfulness expert, shares invaluable insights on the crucial role of enrollment in coaching success. He emphasizes engaging clients deeply after their initial interest, and addresses the emotional complexities around commitment and money. Toku advocates for a slow, thoughtful dialogue that harmonizes compassion with business savvy. Additionally, he discusses the importance of mastering proposals and practical skills, highlighting the Samurai Coaching Dojo as a key resource for developing effective coaching abilities.
47:40
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Quick takeaways
- The last 10% of the enrollment process is vital, as it can either secure a client's commitment or disengage them completely.
- Transforming the enrollment conversation into a sacred experience prioritizes understanding over persuasion, fostering genuine client needs over mere transactional outcomes.
Deep dives
The Art of Enrolling Clients
Enrolling clients is a crucial aspect of coaching that is often overlooked, particularly the final part of the enrollment process. Coaches typically focus heavily on the first 90% of this process, while the last 10% is where the most significant impacts occur. This crucial segment is where coaches can either solidify a client’s commitment or inadvertently disengage them, which Toku refers to as 'leaving a client at the altar.' By recognizing the importance of this last step and embracing it as an opportunity for impactful coaching, coaches can create both successful enrollments and meaningful transformations for their clients.
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