Toku McCree

Toku McCree, an executive coach known for merging ancient wisdom with modern psychology, discusses building genuine client relationships. He emphasizes moving beyond transactional tactics, advocating for authenticity and respect in interactions. Toku reveals insights from his upcoming book, *Coaching Beyond Yes and No*, and shares his journey from Zen practitioner to coach. He encourages reframing sales as collaborative experiences, fostering trust and deeper connections, and transforming perceptions of coaching into meaningful encounters.

Toku McCree, a coach for unconventional executives and mindfulness expert, shares invaluable insights on the crucial role of enrollment in coaching success. He emphasizes engaging clients deeply after their initial interest, and addresses the emotional complexities around commitment and money. Toku advocates for a slow, thoughtful dialogue that harmonizes compassion with business savvy. Additionally, he discusses the importance of mastering proposals and practical skills, highlighting the Samurai Coaching Dojo as a key resource for developing effective coaching abilities.