Toku McCree, an executive coach known for merging ancient wisdom with modern psychology, discusses building genuine client relationships. He emphasizes moving beyond transactional tactics, advocating for authenticity and respect in interactions. Toku reveals insights from his upcoming book, *Coaching Beyond Yes and No*, and shares his journey from Zen practitioner to coach. He encourages reframing sales as collaborative experiences, fostering trust and deeper connections, and transforming perceptions of coaching into meaningful encounters.